Ineos Grenadier
A five-star basecamp in the wild heart of Baviaanskloof
Case study 2 of 6
- Problem
- Provide premium hospitality for an automotive media launch in a rugged wilderness environment, without losing the comfort, service and detail expected of a high-end launch.
- Place
- Baviaanskloof, Eastern Cape: an adventurous and comparatively remote setting suited to demonstrating a capable 4x4 vehicle.
- Numbers
- Two media rotations; 12 guests per rotation; South African and Middle Eastern media.
- Delivery and outcome
- BEYOND created a temporary luxury lodge experience with en-suite tented accommodation, morning coffee delivery, lifestyle activities and outdoor catering by Justin Bonello. The camp provided a comfortable hospitality base within the landscape that formed the heart of the driving experience.