Myriad Group
Five years of connection, adventure and considered hospitality
Case study 1 of 6
- Problem
- Create a recurring, high-value networking experience for leaders in South Africa's telecommunications industry, one that feels genuinely different from a conventional conference or hotel retreat.
- Place
- Across five annual editions: Knysna; Louvain Guest Farm; Kaleo Guest Farm; Summerplace Game Reserve; and Red Ridge Mountain Lodge. Each destination offered a different setting for a bespoke, two- to three-day programme.
- Numbers
- Five annual tours; approximately 60 to 100 guests per edition; two to three days per tour.
- Delivery and outcome
- BEYOND planned, executed and managed the series, combining premium tented accommodation with mountain biking, trail running and immersive culinary experiences. The result was a repeatable format with a fresh sense of place each year, bringing professional connections into memorable outdoor settings.