A sponsor's cars lined up on the lawn at a Dryland gravel race, the sponsor's flags and blue gazebos behind them and the race's own banner on the right

Sponsor activations

Taking brand hospitality beyond the ordinary

Case study 6 of 6

Problem
Give event sponsors a meaningful way to host, engage and connect with guests inside established Dryland events.
Place
Multiple Dryland event destinations and venues, varying by activation.
Numbers
Variable by event and sponsor.
Delivery and outcome
BEYOND creates luxury camps and tailored hospitality experiences for sponsors including Momentum, Biogen and Glacier by Sanlam. Each activation is designed around the host event and the sponsor's audience, integrating accommodation and guest experience into an existing event setting.

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